KING: Seriously Playful
King, is a social games company that develops games for the web, for mobile (iOS, Android, Windows Phone), Facebook, and Windows 10. King gained fame after releasing the cross-platform title Candy Crush Saga in 2012, considered the first successful game utilizing the freemium model.
WHAT IS THE HR INNOVATION ABOUT
Their HR Innovation is mainly about employer branding. They have developed a special way to attract the most talented people that best suit with the company as well as making the employees proud of their company they are working for.
WHY WAS THIS INNOVATION IMPLEMENTED
Swat Team: Looking for employees fun and happiness
Employer Branding: “our Recruiters finds the best people for our business and convinces them to join – using lollipops (mostly)”
Team Building: Ping Pong tournaments. Book clubs. Board game evenings. Movie lunches. If you can name it, you can probably make it happen at King.
WHAT ARE ITS MAIN BENEFITS
They attract they type of people they want to have in the company. People are already are engaged before joining the company as they see themselves reflected in their brand
NORWAY, 2003
Source: www.jobs.king.com