«Will You Fit Into Deloitte?»
Deloitte, is a UK-incorporated multinational professional services firm with operational headquarters in New York City in the United States. It is one of the "Big Four" accounting firms and the largest professional services network in the world by revenue and number of professionals.
Deloitte provides audit, tax, consulting, enterprise risk and financial advisory services.
WHAT IS THE HR INNOVATION ABOUT?
Deloitte's goal – Gamified interactive recruitment experience
Educate potential candidates of Deloitte’s Graduate Recruitment campaign about the company’s culture and various service lines in a light hearted, innovative, and interactive way, transforming what are usually dry and boring recruitment videos.
WHY WAS THIS INNOVATION IMPLEMENTED?
Deloitte New Zealand needed something unique and fresh for its 2014 Graduate Recruitment campaign. Deloitte New Zealand, working with Little Sister Films digital video agency, created “Will You Fit Into Deloitte,” a point of view, interactive recruiting video that takes viewers inside the Deloitte culture while also educating viewers on Deloitte’s various service lines. By clicking on choice points within the video, viewers get to walk in the shoes of a new Deloitte employee and decide his courses of action (be they right or wrong).
WHAT ARE ITS MAIN BENEFITS?
Recruitment videos tend to be dry and boring. Little Sister Films (LSF), the digital video agency behind the Deloitte campaign, aimed to create something that was light hearted, took you inside the Deloitte culture, and educated the viewer on the various service lines the company has to offer.
NEW ZEALAND, 2014
Sources
http://www.raptmedia.com/customers/deloitte/