« Training is a funny thing! »
Deloitte, is a UK-incorporated multinational professional services firm with operational headquarters in New York City in the United States. It is one of the "Big Four" accounting firms and the largest professional services network in the world by revenue and number of professionals.Deloitte provides audit, tax, consulting, enterprise risk and financial advisory services.
WHAT IS THIS HR INNOVATION ABOUT?
DLA uses content from such top tier business schools as Harvard Business Publishing, IMD, Melbourne Business School, and Stanford Graduate School of Business. The content on the site falls into three categories: videos, “in-depth content,” and self-assessments (tests and quizzes) and all offer a section for learners to interact with each other or to leave questions or comments. They can then interact with each other’s status updates, in a format similar to that on Facebook. In the process, participants receive badges, rewards and can even share these on sites such as Linkedin and Twitter, boasting their personal brand along the way.
WHY WAS THIS INNOVATION IMPLEMENTED?
Deloitte Leadership Academy, an innovative digital executive program partnered with gamification leader, Badgeville to add gaming to its leadership development programs. James Sanders, Manager of Innovation at Deloitte Consulting, believes the success of gamification is taking engagement and learning to the next level so that participants feel a sense of accomplishment as they contribute, share knowledge and complete learning programs.
WHAT ARE ITS MAIN BENEFITS?
Since the integration of gamification in to Deloitte Leadership Academy, there has been a 37 percent increase in the number of users returning to the site each week. Gamification takes the essence of games — attributes such as fun, play, transparency, design and competition — and applies these to a range of real-world processes inside an organization, including learning & development.
UK, 2012
Sources
https://hbr.org/2013/01/how-deloitte-made-learning-a-g