Why Would An Innovative Technical Talent Work In A Bank? Here's Why!
COMPANY
CommonwealthBank of Australia (CBA) is the country’s largest bank with $850 billion assets
More than 45000 employees
WHAT IS THIS HR INNOVATION ABOUT?
CBA’s Virtual Reality Career Experience – showcased in career fair
Using VR gear, candidates are taken to CBA innovation lab where a CBA colleague tells them about what kind of innovative work they are doing in CBA
Then the candidate is introduced to a small team that includes a developer, an analyst and a marketer. Here, a series of challenges arise, and candidates are asked to make tough decisions, which have corresponding benefits and consequences
WHY WAS THIS INNOVATION IMPLEMENTED?
CBA wanted to distinct itself from the stereotypical bank image of being a conservative and largely static organization, and positioning itself as an innovative, agile company in order to attract innovative technical talent
WHAT ARE ITS MAIN BENEFITS?
Give an inside look at what it is like to work at CBA, as part of strong employer branding
It is unique and creates buzz, which helps in attracting talents
Building candidate interest through VR does more than for CBA than the company just saying it is an innovative bank. It shows it by having an innovative recruiting tool
COUNTRY Sydney, Australia
YEAR 2016
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