Wanna Play a Game?
An upscale department store founded in 1861 and is owned by Macy’s Inc. Initially a women’s clothing store, it is presently a department store that still highlights its beauty and fashion sales. It is a big brand that is synonymous with wealth and elegance. They cater to the upper class by carrying exclusive merchandise. Their aim is to continue the initial dream and legacy of setting the store apart of any other.
WHAT IS THIS HR INNOVATION ABOUT? Bloomingdales partnered with Axonify to create an addictive game that store associates could play on their POS system that would provide safety training. It is voluntary but there is over 90% participation. It is about making safety training fun! Safety Training is something often not taken as seriously as it should be. Organizations make commitments to create safe work environments and often provide training that is inefficient. This innovation is a response to that.
WHY WAS THIS INNOVATION IMPLEMENTED? Bloomingdales was spending a long of money on training and was not able to see an increase in safety awareness amongst store employees. They needed to decrease training costs but not ignore their commitment to fostering a safe work environment for employees.
WHAT ARE ITS MAIN BENEFITS? Employees are more educated on important safety policies, it is voluntary and as such there is less follow up/scheduling required to have employees complete the training. The corporate culture/view on training has changed. A safer work environment has emerged and as the safety games were successful games this program was expanded to train employees on many other policies including workplace appropriate attire. There are immense cost and time savings. From an employee perspective there is an emergence of a fun and competitive culture at work. There are also individual rewards such as gift cards, based on game scores.
COUNTRY: USA YEAR: 2012
Please check sources at the bottom of the page.
https://nrf.com/news/bloomingdales-improves-training-saves-millions-asking-employees-play-games
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