The Golden-Ticket To The Company
Red 5 Studios, creator of the free-to-play MMO shooter Firefall (www.firefallthegame.com), is a video game developer dedicated to bringing together millions of gamers from across the planet by creating immersive worlds, intriguing stories, and compelling characters.
WHAT IS THE HR INNOVATION ABOUT?
Getting the inspiration from Willy Wonka's Golden Ticket, Red 5 sent an unmarked package to 100 of the brightest game developers with a special recruitment message on an iPod from the CEO. The box also included a link to a website which was personalized for each candidate. Within a few days, 99 of the 100 employees had looked at the website and word-of-mouth about the campaign spread like wildfire.
WHY WAS THIS INNOVATION IMPLEMENTED?
Red 5 Studios wanted to go beyond traditional job postings and recruiting calls to recruit talent quickly.
WHAT ARE ITS MAIN BENEFITS?
Some might consider this campaign too forward, but it is a creative and unforgettable way to reach a potential employee. Red 5 successfully incorporated exclusivity and candidate flattery all while leveraging a unique medium to reach the candidates they had their eye on.
COUNTRY: USA
Check sources at the bottom of the list
SOURCES:
https://www.linkedin.com/pulse/top-10-most-innovative-recruitment-campaigns-yumna-bahgat
http://www.nbcnews.com/id/21134540/vp/24836769#24836769
http://www.red5studios.com/