Intern With Mad 'Snapchat Skillz'
GrubHub food delivery and take out application.Grubhub’s portfolio of brands includes Grubhub, Seamless, MenuPages, Allmenus, DiningIn, Restaurants on the Run, Delivered Dish and LAbite. Grubhub was founded in 2004, and Seamless was founded in 1999. In late 2013, the companies merged, and today serve diners and corporate businesses from more than 45,000 local takeout restaurants in over 1,100 U.S. cities and London.
WHAT IS THIS HR INNOVATION ABOUT?
They wanted an intern to manage their social media, especially Snapchat. Looking for interns with insane “Snapchat Skillz”, they advertised 6 doodle images on their Snapchat account to promote their recruitment and at the same time, showcased their expectations in an applicant via these images.
WHY WAS THIS INNOVATION IMPLEMENTED?
GrubHub was one of the earliest brand adopters of Snapchat and joined the platform in August 2013 with the objective of reaching and engaging Snapchat's core audience – a demographic that has been steadily moving away from traditional social media platforms.
WHAT ARE ITS MAIN BENEFITS?
This recruitment campaign by GrubHub is an effective and simple way to attain promising interns to showcase their creativity, social media skills, and get a chance to stand out among the rest with a unique sense of humour in their applications.
If you need someone to work with Snapchat, use the application itself to attract them!
COUNTRY
United states
YEAR
2013-2014
Check sources at the bottom of the page...
SOURCES
http://www.trendhunter.com/trends/grubhub
http://www.teenvogue.com/story/snapchat-story-job-application-everlane